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Wednesday, February 20, 2008

LG: the HD DVD Vulture

Well you just knew someone was going to stick around to feed off of the dead - that vulture will be LG. The electronics giant announced that they would not be discontinuing their support of the HD DVD format like everyone else - including its creator, Toshiba - and instead will go right on making their dual format player.

So why is LG doing this? Well they clearly want to suck in those poor early adopters who bought a ton of HD DVD discs and will now want to get on the Blu-ray bandwagon. What's confusing is that those people undoubtedly already have an HD DVD player so why would they opt for the more expensive HD DVD/Blu-ray combo when they undoubtedly could just purchase a stand-alone Blu-ray player for cheaper? I guess if they just want one box in their living room?

Still, this news was't quite as good as Universal announcing they had "chosen" to side with Blu-ray hours after Toshiba announced they were discontinuing the HD DVD format. That must have been a really tough "choice" for Universal to make. Go with the format that won the war or one that no longer exists? What a gutsy move.

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